Use the file with _voters_ for anything for individual targeting (phone calls, texts, individual addressable digital)

Use the file with _household_MAIL for anything household level (mail, household addressable digital)

MODELV2_IND is scores for all individual voters. 

MODELV2_HH are household scores rolled up and then disaggregated back to individuals. 

Question? Matt@Braynard.com / 202.423.5333 (cell/text/Signal)